The honest answer is that the tool list changes every few months. The useful answer is that the categories do not.
Image
Midjourney and Stable Diffusion for generation; ComfyUI for serious workflow; Photoshop's generative tools for finishing. Pick one to go deep, then sample the others.
Text and ideation
ChatGPT and Claude as thinking partners, for briefs, edits, titles, captions and structuring long projects. Used well, they are closer to a writer's room than a search engine.
Video and audio
Runway, Pika and Sora-class tools for video; Suno and ElevenLabs for music and voice. Still early, still worth playing with seriously.